At GCUC London, NCG’s Tom Proctor caught up with Caleb Parker, CEO of Brave Corporation, to discuss the outlook for flex and creating places people choose to work.
For Caleb, the opportunities ahead are closely connected to the uncertainty businesses face.
“I think there’s never been a better time to be in Flex, as the uncertainty in the world creates opportunity for our industry.”
His reasoning is straightforward. Companies need agility. As circumstances change, they need to respond quickly, and flexible workspace gives them the ability to adapt their working environments.
That puts the sector in a valuable position as businesses consider where and how their teams work, alongside the commitments they are ready to make.
Creating destinations people choose
Caleb also shared how Brave works with landlords and equity partners to rethink their buildings and create destinations people actively choose to visit.
That ambition brings the conversation back to the experience a workplace offers. For landlords and operators, it raises a practical question. What will make people choose their building, and what needs to work well to bring them back?
At NCG, we see reliable connectivity, straightforward access and responsive support as part of delivering that experience. They help operators fulfil the service promise that comes with flexible workspace.
The value of coming together
Caleb’s reason for attending GCUC was equally clear. Spending time with industry peers creates space to exchange ideas, explore shared challenges and understand how others see the opportunities ahead.
That willingness to learn from one another matters as the sector continues to evolve.
Watch Tom’s conversation with Caleb below for his perspective on the future of flex.
